Art at Vita Corazón: Full Spectrum

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Vita Corazón Spa and Salon is now hosting ongoing art exhibitions. There will be new shows every two months with artists from Ohio. The current show will feature member artists Chris Rankin, Andrew Ina and Chelstin Ross. 

Chris is known for creating bold, bright and stylized landscapes using pigmented beeswax in a method called encaustic painting. This is Chris’ preferred medium because of the inherent translucent and textural qualities.

Andrew has been making large non-representational works for years. Recently, he’s included small people in his paintings, transforming his work into abstract landscapes that shift the viewers’ experience by asking them to consider the idea of scale.

Chelstin’s abstract watercolor landscapes often evoke a calm, soothing response in viewers. Using the fluidity of the colors, Chelstin blends them together to invite viewers into the scene and allow them to 
explore the works’ unique textures and patterns.

 

“Full Spectrum” will be on display now through February 1st at Vita Corazón Spa and Salon.

Details about the opening reception are below:

Where:    Vita Corazón Spa and Salon

7155 Corazon Dr.

Dublin, OH 43016

When: Thursday, January 9, 6 – 9 pm

Details: Drinks and hors d’oeuvres

10% of all gift card sales will be donated to Nationwide Children’s Hospital 
of Dublin

Valley Art Center Workshops

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Take your mittens off and get your hands dirty this winter at the Valley Art Center in Chagrin Falls of Northeastern Ohio. With over 100 classes and workshops to choose from, no student or artist, novice or expert is overlooked. The VAC encourages creative growth and art appreciation in the community by offering warm, comforting work and exhibition spaces. Classes are offered at various times throughout the day and enough days of the week to fit even the busiest schedule.

Wanna play with mud? Try your hand at “Everything But the Kitchen Sink” pottery course with Joan Rusek, or relax in the late winter months with the healing powers of the “Reiki Clay.” In this workshop, you can create pieces of art that are said to restore forces of energy within the body. Not a pottery buff? Channel the Northern Renaissance greats through oil painting courses. Test the waters with a new medium in “Acrylics for the Fraidy Cat!” or “Acrylics: Experimental.” Take a step into a new realm of possibilities in “Light Room for Photographers,” a digital age software course that allows you to adjust colors, toggle between black and white, and interact with infinite possibilities. 

Gain some insight on art administration and how to better market yourself as an artist in “Business of Art for Artists: Presenting and Promoting Your Art.” (This class basically pays for itself!) Even check out the “Open Studio” with Victoria Wagner in which you are able to share a space with other artists and receive critiques, individual attention, and demonstrations. 

Don’t let the winter cold freeze up your creative juices. Winter I courses are offered from January 6 through February 16 (sign up by Dec. 21st to receive $10 off registration!) Winter II courses run from February 24 through April 6. 

Call (440) 247-7507 or visit Valley Art Center for more information or to sign up!

VAC is located at 155 Bell St., Chagrin Falls, OH 44022

 

Call for Entries!

The Glen Helen Atrium Gallery located in the artistic Yellow Springs community is having a call for entries.

Stated on their website, the Gallery exhibits six shows each year with three being selected from submissions to this call. 

The deadline is for December 31st and is accommodating to mostly 2D work because of limited space. You can find more information about the Atrium Gallery and its relationship with Yellow Springs at their website:  http://glen.antiochcollege.org/glen_helen/art/atrium_gallery_exhibitions/

To learn about the other opportunities this gallery has to offer, follow the link below~ 

http://glen.antiochcollege.org/glen_helen/art/opportunities_for_artists.html

For more questions about this opportunity, please contact 

Alice Robrish, GHA Gallery Coordinator

arobrish@gmail.com

937-767-1312

Redemption from Bondage

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The Methodist Theological Seminary of Ohio and curator Ellice Park are seeking artists for an upcoming juried show, “Redemption from Bondage,” going with February’s Black History focus. Artwork inspired by, focused on, or commenting on racial slavery and bondage, and spiritual warfare will be considered. 

The show will bring together artists, academics, theologians, ministerial candidates, and interested persons in the local community together for a critical discussion on the intersecting points of theology, art and oppressed-liberated realities. 

 

Please submit entries to EPARK@MTSO.EDU by January 4, 2013, 11:59PM. Include names, titles, dimensions, price (or NFS), and artist statement on the particular works being submitted, along with a website if applicable. 

All works need to be ready to hang (walls cannot be punctured i.e. wire hanging). 

Artists keep 90% of sales, but insurance is not available so please keep this in mind when submitting.

For questions or more information, please contact Ellice Park 

3081 Columbus Pike, Delaware, OH 43015

(740) 363-1146

CS Gallery Events Presents: “OPEN”

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Check out CS Gallery this weekend for their last “OPEN” Group show of 2013!

December 6-17 2013

Featuring member artists of Ohio Art League:  Tom Baillieul, Deb Baillieul, Tom Hubbard, and Donna Estep 

Come out and support CS Gallery and OAL members!

 

For more information visit CS Gallery

66 Parsons Ave, Columbus, OH 43215 

(614) 260-2021

Using Frames To Sell Artwork ; An Art Marketing Message from Art Publisher B. Eric Rhoads

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In the world of selling and marketing your art, there are obvious tactics and subtle tactics. Obvious are things like marketing plans, and all the tricks and techniques I talk about in my Art Marketing Boot Camp series. But there are also many subtle things that we rarely think of as important in selling art. One such subtlety is the impact a frame has on the sale.

You’ve probably heard the story of a gallery owner who told me of a painting that had hung for a year with no buyers. The gallery owner believed it was a spectacular painting, and it was priced at $2,500, but it simply was not selling. But before returning it to the artist, the gallery owner decided to try reframing it. So he sent it off to his top framer and invested in a very expensive, ultra-high-quality frame that cost as much as the painting itself. He then changed the painting’s price to $14,999. The painting sold the first week it reappeared.

Two things happened here. High prices often attract high-end buyers who believe that if the price is too low, the work can’t be that good. We won’t talk about pricing strategy today, but we will talk about framing strategy, which goes hand-in-hand with pricing: High-priced paintings need to reflect that with good frames.

I think frames are like automobiles. Any basic, inexpensive car will get someone from Point A to Point B. So why do affluent people spend money on high-priced vehicles? Because they look good in them. Cars are like picture frames for people. If the car is expensive and looks it, the driver must be a successful person. The right cars send a signal of success. Quality frames send a signal of success, too. If the frame is that good, it must be surrounding a good painting.

Imagine an environment for a moment. A 20,000-square-foot home on the ocean filled with priceless antiques, the highest-quality furnishings, a 12-foot Steinway grand — and walls full of paintings in cheap frames. Though you can’t imagine paying $20,000 for a couch, that’s not at all unusual in the homes of highly affluent people. You cannot expect them to respond to a cheap frame. It’s like putting a Maserati engine in a Pinto. It’s not just about the engine, it’s about the full experience, the full appearance.

A Dramatic Turnaround

I once visited an artist friend’s home to pick up a painting. He confided in me that he was not selling as well as he wanted, yet I knew his work was undervalued and would become very desirable. I told him that the problem was the cheap-looking frames he was putting on his work, which were keeping his prices down and his sales low. I suggested that if he improved the quality of the frames, he’d see a disproportionate rise in the sales of his paintings — and could therefore increase his prices. He told me he couldn’t afford to frame a whole show in expensive frames. My response was that it’s a cost of doing business and that if he was serious about being in business, he needed to get serious about his frames.

To his credit, the artist listened. He experimented with one big painting by having a very high-quality frame made. It sold immediately at a high price and funded upgrades for all his frames. The end result, as predicted, was higher sales and higher prices. Today his prices are soaring, and his paintings are in high demand. Though he is doing well today because of the quality of his paintings, he had been being ignored because most people will pass by paintings in cheap, unattractive frames.

I know many a gallery owner who reframes paintings to make them sell. The most successful galleries always use high-quality frames.

What about you? Are your frames preventing sales or holding your prices down? One thing most highly successful artists have in common is that they know the importance of investing in really high-quality frames.

Price does not always equate to quality. There are many wonderful frames that look good at a reasonable price. Yet even then, a discerning collector will see the difference between a $100 frame and a $2,500 frame. I know artists and galleries that spend hundreds, sometimes thousands on frames, and even a couple who spend tens of thousands on frames. They know they will get their price with the right frame. A person buying a $10 million painting probably wants a million-dollar frame (yes, they do exist).

I recently purchased a painting online by a very well-known and accomplished artist but was very disappointed when it arrived. My immediate reaction was that the painting did not look very good in person — until I realized the problem was the frame. I simply was not willing to hang that frame in my home because it stuck out like a sore thumb.

I encourage you to experiment and see the difference. It isn’t easy, takes a big leap of faith, and depends very much on the customer profile and where they are viewing your work. It’s important to think of a painting as a whole package. Quality paintings and quality frames go together.

-Eric Rhoads

PS: Subtle clues send deep messages to buyers. People who want the best won’t consider you the best unless your subtle clues are the clues that indicate quality, which includes the quality of your work, the frame quality, and even the back of the painting — which won’t impact the initial sale of the work but will impact the buyer’s perceptions once the painting is in their hands ready to hang. Many artists I know make their own frames in order to control quality and match the painting perfectly, which is great if you can take the time

PPS: In our comments I’d love to know about your framing experiences, great framers, and your thoughts on this matter.


Here are some of the things we’re up to…

Fine Art Connoisseur magazine: It’s been called the most beautiful art magazine in America and is rich with paintings and the stories of art and artists.

PleinAir magazine: For those who love to paint outdoors and the people who collect plein air paintings.

The Plein Air Convention: Probably the largest annual gathering of artists in the world. Held in Monterey, California, the event is packed with demonstrations from top painters — and this year we’ve added Watercolor and Pastel tracks.

The PleinAir Salon: A chance to win $20,000 in prizes by posting your paintings for our judges (gallery owners and top artists) to see.

The Publisher’s Invitational: A chance to paint with friends in the beautiful Adirondack mountains. No competition, no pressure — just painting with friends for a week. Limited to 100 people. From art publisher Eric Rhoads.

Streamline Art Video: The goal is to reinvent the instructional art DVD to include more depth about the artist. You’ll enjoy these wonderfully produced art demonstration videos, including a new series from the Plein-Air Painters of America.

PleinAir Today: A free weekly e-mail newsletter about the world of plein air painting and collecting.

Fine Art Today: A free weekly e-mail newsletter about the world of fine art collecting.

PleinAirCollector.com: A website dedicated to collecting plein air paintings.

Art Marketing Boot Camp I and Art Marketing Boot Camp II: Videos from Eric Rhoads, designed to help you double your art sales in one year.

24th Annual Dayton Area Works on Paper

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The 24th Annual Dayton Area Works on Paper is now welcoming submissions!!

Dayton Area Works on Paper is a juried exhibition for artists living within a 40-mile radius of Dayton, Ohio (this excludes Columbus and Cincinnati), working in or on paper. This includes, but is not limited to photos, prints, painting or drawings on paper, cast paper, paper mache, cardboard, etc.

This years juror is Roscoe Wilson, a Midwest native which is whee he draws much of his inspiration. In 1997 he received his B.A. from Wabash College in Indiana. In 1999 his received is M.A. painting/printmaking from Purdue University. In 2002 his M.F.A. from the University of Wisconsin in which he furthered printmaking, sculptor installation, and painting. He is now an Associate Professor of Art at Miami University Hamilton, where he currently resides.

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If you would like to submit work you must live within a 40-mile radius of Dayton,Ohio. All works must be original in any media on or of paper, done within the last four years, and cannot exceed 40 inches in width (not framed). Works previously exhibited in the Rosewood Gallery are not eligible.

Entry forms may be sent to amy.anderson@ketteringoh.org and work may be dropped off on either Saturday, January 4 – 11:00am to 2:00pm or Monday, January 6 – Noon to 7:00pm.

For the link to the entry form, please click here

For details and more information see their website here or contact:

Amy K. Anderson, Coordinator

Rosewood Gallery
2655 Olson Drive
Kettering, Ohio 45420
Phone: (937) 296-0294

amy.anderson@ketteringoh.org

Raku Party & Clay from the Classroom

Clay From The Classroom Art Exhibit and holiday Raku Party!!
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Friday, December 13
6-9 pm at Clayspace/Gallery 831
 
Everyone is welcome! Guests may purchase and glaze a handmade piece of pottery for $40 and enjoy the gallery show while their work is fired in our raku kiln by Clayspace artist Todd Hickerson.
The kiln is heated to 1900 degrees then opened to expose the red hot pottery inside. The work is removed with tongs and placed in metal cans filled with combustible material which is ignited by the hot pottery. The cans are covered and the fire reacts with the glaze to create iridescent and metallic effects on the pottery. Finally the pieces are submerged in water to cool. Wiping off the ashes from the fire reveals flashes of brilliance and metallic shine.
 
While you wait for your masterpiece to come out of the kiln you can relax and enjoy the gallery show Clay from the Classroom featuring work by Clayspace artists or sign up for open wheel and take a lesson on the potter’s wheel.

 

For more information and other awesome holiday crafting and gift shopping visit Clayspace 

831 S Front Street

Columbus, OH 43206

(614) 449-8144

 

 

Valley Art Center Presents, Mellows Yellows

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“As we complete our study of primary colors – we bring you Mellow Yellows! Think mellow: relaxing, meditative, easy going and in a mellow mood. Now add yellow: the sun, happiness and wealth, but also cowardice, envy, jealousy and betrayal. Artists may simply respond to the color it’s self, or look for something deeper!”

Entry fee is only $10 and artists can submit up to three works, including sculpture and mixed media

Enter online at www.valleyartcenter.org, deadline is Sunday January 5th